Manifesto
A bridge of ideas, people and visions between Italy and Latin America, built with design.
MAP grows from a living legacy: the movement of ideas, people and visions that has linked Italy and Latin America through design. It takes shape in shared action and finds its meaning in the active participation of those who design the future as a common space.
It is an event to connect stories, spark synergies and imagine new scenarios for design together.
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Movement
Movement opens up possibility.
Maps are made to find our way, but also to imagine new paths. In MAP, Movement is the first push: reading the present to glimpse possible futures. It is what sets ideas, people and places in motion.
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Action
Action transforms.
From the map comes a plan, and from the plan comes action. In MAP, Action is the moment we move from intuition to reality. It is design as a tool for building real change.
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Participation
Participation gives meaning.
A map only has value when it is shared. In MAP, Participation means opening the project to everyone’s contribution. It is listening, dialogue, building together.
A generative map
MAP is a generative force. It is rooted in the local context where it was born; it grows and multiplies thanks to the people and urban resources that inhabit it. It develops around the city, feeding synergies that give it new life.